Marketing techniques and methods have evolved over the past decades, and new technologies have emerged that companies can use to successfully promote themselves, the most important of which is voiceover services. We hear different types of podcasts every day from radio to podcast episodes.
Therefore, it seems the time is right now to use voiceover services to communicate with customers in a new, compelling, and professional way, no matter how small or large your business is. In this article, we'll look at some of the ways you can employ voiceover to give your company a professional competitive advantage.
Create promotional ADS
Statistics indicate that the presence of video clips in e-mails that are sent to customers increases their readability by 19%, and there is no doubt that video has become a powerful marketing tool. As much as the visual content of the video is important in attracting viewers' attention, the more important is the quality of the accompanying audio commentary and the strength and effectiveness that the voice brings to the text.
This effect only a professional voiceover can deliver knows when to use slow rate commenting; To convey warm feelings or to discuss complex topics, and when to use a fast pace to convey a sense of urgency or to address a younger audience.
You can shoot one minute of good shots with your mobile phone in which the product appears from different angles, or shoot one of the most unique products in 360 degrees, with a short text setting of no more than 160 words to cover the entire minute. Then send it to a professional voiceover service, for the commentator to add enthusiasm and elegance to the product and its key details.
With this, you have a small professional video clip ready for publishing, which you can use in marketing on your various social accounts. This type of voiceover video adds a lot of value to your ads, especially for exclusive shows and season times, and leads to increased sales and brand awareness.
Release the inner sound of your project
The inner voice refers to the explanatory videos that you post on your website, to convey to your customers the desired message dynamically and attractively, and to save them from reading dry paragraphs of text. What defines them more about your products and services. The inner sound of your brand is a slightly different level from the promotional video that we mentioned in the previous method.
Inner Voice provides a simple explanation of how your product works, or how to use it, and needs to deliver informative educational content with an elegant, confident, but friendly voiceover. The internal voice of your project may take another form, which is the "Who We Are" video, which includes integrated videos for the members of the team, with an overview of the company's history, goals, and mission, provided by a voice that reflects the company's personality.
Add an automatic response message
A customer may have to wait a while when he calls your business on the phone for the first time, and the automated response message he hears will be one of his first impressions of your business. In these few seconds, you need a voice that encourages them to stay online, and the opportunity to deliver a high-quality marketing message that aligns with your brand values and the feelings you want to communicate to the audience. The powerful, professional IVR message is suitable for all areas of business.
The voice commentator is trained to be able to convey different values and feelings. From the start, you can ask him for the instructions that you prefer, such as making the message professional and yet friendly, or his voice reassuringly encourages customers to trust your business. And that message, which does not take a maximum of a day or two from the audio commentator, will generate a multi-year return on investment for your project.
The autoresponder starts with the caller's greeting and thanks him for the call and provides a brief introduction about the company, then answers some common questions of interest to customers such as work times and address, and you may refer the caller to another destination such as the website to find out more information about something, and it can also be included Announcements of exclusive offers and discounts.
Record audio ads
The sound produced by the advertisement makes it a less expensive option than display advertising, which makes it an economical tool in small tourism, and you can start broadcasting podcast episodes that your audience watches on local radio stations.
In addition to the text and sound effects, the audio advertisement needs a professional voiceover that can speak the correct tone at the right time and create a strong image in the minds of the listeners. The message of the advertisement is effectively communicated in the absence of graphic content. The audio ad is 30: 60 seconds long and should include a call-to-action (CTA) to direct the listener to the web page, app, link, or other required action, and as it nears its end the brand name is indicated to leave a lasting positive impression.
Use voiceover to feature your podcast
Do you own a podcast and broadcast podcasts regularly on your business? The voiceover service will add another dimension to your episodes, with a striking Intro that attracts the ears of the audience, and the conclusion (Outro) that suggests an effect that sticks to their memory. The introduction and conclusion polish up your podcast content through a more dynamic, professional layer, and you will not burden your budget with its minimal cost.
The introduction includes some basic elements that each episode needs, such as the program name, the episode title, and the name of the podcast presenter. As for the conclusion, it mainly includes thanking the listeners for following the episode in addition to inviting them to take action such as adding a review and leaving a comment on the episode, buying products or registering a subscription on the site, and it may also include a reminder to the listeners of the date of the next episode.
These were a group of ways in which you can easily incorporate voiceover into your marketing content, and depending on your target audience, you will be able to choose the right voiceover personality for your business.
